How to Write the Perfect Headline for both SEO & Social
When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social media and website visitors as well. If you’re currently using one headline for multiple audiences then it may be time to rethink your strategy as you could be missing out on some key optimisation opportunities and writing separate headlines for different channels could prove to be the way forward.
Writing Great SEO Content Headlines
Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. Getting the correct balance can be tricky so it can become quite a challenge for the copywriter to come up with a headline that is fit for purpose in terms of reaching the desired audience as well as being suitable for the website also social media.
Starting with SEO, what you want to achieve is a headline that will rank well and earn a high click-through rate. The overwhelming aim here is for a searcher to click on your article over others and you do not want your respondents to click the back button because the content doesn’t fit their needs. You need to earn your links at this stage so that people will follow through and read your content.
Writing Headlines for Social Media
On the social media side of things, things can be pretty different when it comes to writing your headline. For social media, you want your message to be liked, shared and spread which is why an amplified message is important and your social media headline should tell as much of the story as possible You’re aiming for clicks, comments and general engagement with the post over social media so try and be informative but also stimulate interest in your social media post.
Writing Headlines to Encourage Website Visits
We have discussed SEO content and headline writing for social media but the third piece of the puzzle is writing effective headlines to encourage individuals to visit your website. Of course, you could argue that both SEO and social media posts drive website traffic but we are looking specifically at website visitors who are going to visit your website and remain there.
You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone.
This is all about building trust so if you’re thinking of using clickbait as a tactic for driving website traffic then you probably aren’t going to get the type of visitors that you are after. Of course, there are many conflicts for writing for all three channels so if you’re struggling with writing headlines then get in touch today and we can help!