There is no denying that over the last decade social media has changed how people communicate, play games and share information. However, it also has forced businesses to change how they connect with existing customers and potential new consumers.
This change for businesses, however, has been a purely beneficial one. Social Media has given businesses the opportunity to improve their brand awareness and identity, expand their customer base and easily communicate with existing customers.
Here at Crystal Content all our social media marketing packages begin with us speaking with you and developing a clear understanding of what you are looking for, who your audience is and what social media channels you are active on.
We will then discuss with you some ideas and strategies to increase engagement, drive traffic and maximise your conversions.
CHECK OUT OUR SOCIAL MEDIA PACKAGES
Benefits of Social Media Marketing
In the last five years we have seen an explosion in social media marketing, and this trend is only set to continue.
Social media marketing is one of the most efficient ways for businesses to market themselves, as it can be cheaper than other forms of marketing, more reliable and offers you the ability to build a brand presence. As a business social channels make it possible to build a strong brand identity which shows consumers who you are and what you do.
91% adults in the UK are registered with a social media site, so if you customers are there, you should be too. With such a big market social media offers businesses the ability to improve customer service, associate with other brands and easily distribute strong strategic content.
A good social media presence also will help improve a business’s website’s SEO performance, which in turn will improve the sites organic search results. Google and Bing take notice of how engaged people are with a brand on social, whether they share and interact with their content, and decide how they will rank sites on their page accordingly.