Pay-Per-Click is one of those strategies that can be set up to work automatically with software to have the machine do all the work for you. However here at Crystal Content we strongly believe a hands-on, personal approach is still required to get the most out of a PPC campaign. We firmly believe a real person with a real brain can get more out of a PPC strategy than a machine running automated software.
For those unfamiliar with the term, Pay-Per-Click (PPC) is an internet advertising model that is prominent in modern digital marketing strategies. It is used to direct traffic to websites through an advertiser paying a publisher when the advert is clicked. PPC is commonly associated with established search engines, with Google being the prime example.
Essentially what we do is manage our clients Google AdWords account with the sole focus of driving traffic to their site. We do this by conducting thorough research of the clients’ respective industry to better understand the market so that we can tailor the most effective keywords when setting up the adverts.
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Benefits of PPC
Many clients enjoy using PPC as part of their digital marketing strategy as it supplements other digital strategies such as SEO so well. It is a very flexible strategy in terms of budget as you can choose how much you would like to spend and a campaign can be set up that will cover that allocated budget.
PPC can be a lot cheaper than a lot of traditional marketing strategies and you can target specific groups based on demographics such as age, sex and geographical location. Furthermore you can bid for specific keywords related to your industry which can even allow for smaller businesses to compete with bigger ones for prolific keywords relating to their product or service.
The campaign can be set up by us to your specification, usually in line with your marketing objectives to a budget selected by you. Once we have set up the campaign, we will closely monitor its progress to make sure we are getting the most bang for your buck! We will also give you access to the analytics page so that you can see how well your specific campaign is performing and if any alterations need to be made then this can be done easily with agreement between both parties. Overall this is a great method that compliments an existing digital marketing strategy well so if you feel you need to get more out of your website then do not hesitate to get in touch!