Using Seasonal Trends within Content to Engage your Audience
If you’re struggling to create engaging content to treat your audience to something new, then it’s time to hone in on seasonal trends. What are seasonal trends, we hear you cry, well it’s a fancy name for something super simple. Using seasonal trends means that you’re using different times of the year and events to give your content a boost.
Why use Seasonal Trends?
Seasonal trends have the potential to spice up your content, so you’re not giving the same dry overview of your product or service each week. Audiences love seasonal trends, especially when they’re shared on social media, as they know it’s up to date and fits in with what they’re thinking about already. This can be as simple as using Christmas in your topics, or more in depth – like a full campaign leading up to the kids going back to school.
You probably see these trends all over your own social media platforms, as they’re a lot more shareable and attract further engagement.
How do you Plan for these Trends?
Some of the bigger seasonal trends are easier to spot, but you should also spend some time researching the likes of national days and monthly observances. Then, add these into your content calendar with enough time set aside to create high quality content.
Google Trends is a fab tool that you can use to predict and track trends. Just add in the keywords that you want to track and then you can see at what times they trend. This might just surprise you, as you may find that the best time to post your content may be earlier or later than you may initially think.
You can also factor in events and things that you’re doing within your business into this calendar too. For example, you may be working with a certain kind of business and feel that an article on your work together would be beneficial. It’s all about keeping things fresh and interesting to those that visit your site.
Checking the Statistics
After each of these targeted articles are published and shared, you should be checking the statistics. This will show you which trends are working for you and which aren’t. Be sure to record this kind of information for next year, so you can build on the successful ones and leave out the unsuccessful ones.
This can form a great long term content strategy, as you already have those thoughts and ideas down on paper. You can add to this over time, but it starts a solid foundation of seasonal trends. While you may use them again in the following year, you want to make sure you’re not posting the same content over and over. You should think of topics that take the trend in a new direction and offer a new take on it.
If you need help with your content creation and getting a better ROI on your site, then talk to us. We can help you with planning out these trends, writing the content and even assessing their stats.