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We all know just how important content is for marketing your site and converting potential customers. A site with thin content doesn’t tend to do well with customers or search engines. So you’ll [...]

It’s hard to imagine that Google News is now fifteen years old. Over the years, this function has seen a number of changes and redesigns but the last major update was in 2010 but finally, Google [...]

For a digital marketer in 2017, it is more crucial than ever to keep up with Google’s constant algorithm updates. The search giant likes to throw marketers by rolling out major changes to its [...]

At Crystal Content, we’re often asked how to create content and how to keep it interesting. While we could extol the virtues of keyword research or readability tests, it’s often easiest to break [...]

Occasionally as a marketer, you need to take a step back and review your current approach. For us, that involves analysing aspects of the digital industry to ensure that the work we do for our [...]

Smart marketers will see opportunities to promote their businesses just about everywhere.  Increasingly though it is social media which is taking up a larger share of a good marketer’s [...]

If you are a retailer who has not yet woken up to the importance of content marketing, it is the time you sit up and take notice of how important this may be for your business.   Retail is [...]