Content is King but how do you Create the Right Content?
We all know just how important content is for marketing your site and converting potential customers. A site with thin content doesn’t tend to do well with customers or search engines. So you’ll want to put loads of high quality content on your site, but how do you create the right content?
Finding your Niche
Google now wants you to write content like an expert, which your site visitors will really want to read. This means that you should stick with what you know and explain it to your customers too. Take the time to break down big topics and explain them in a hierarchical way, with clear flow through the article.
Your expert opinion is valuable to your potential customers, whether you’re explaining how to wear this season’s styles or how to play bingo.
Make it Interesting
While people want to read your sage advice, they don’t want to read the same thing over and over again. You should be keeping things interesting and seasonal, as this is a simple way to put a twist on a topic that may feel overdone. Blogging content can be flexible and link to all sorts of different topics, even if the industry itself may feel somewhat unexciting.
Potential customers want to connect with your business and content is the perfect way to bridge that gap. You could update them on the latest news in your industry, tell them some interesting facts or give them a guide on something that they may not be accustomed to. The main thing is to add value and give your reader something they’re interested in.
Proofread your Content
Content with poor grammar or spelling mistakes will only serve to give a bad impression of your business. While this can seem harsh, the average person will notice this and it will influence how they perceive your company in future. This could mean that they feel you’re less professional or trustworthy as a result.
Before you upload any content, take a look through it for any spelling or grammar errors. If possible, ask someone else to do the same, as they may notice an error that you don’t!
Cite your Sources
Linking to authoritative pages is great for SEO, so don’t be afraid to tell people where you got your information from. This could be from a government site, the NHS, the Gambling Commission or another industry body. Try to steer clear of linking to sites that are apt to change or user generated, such as Wikipedia, as you don’t always know if the information is accurate.
Keep it Relevant
While we encourage you to get creative with your blogging topics, remember who your target audience is. You don’t want users to come across your site or content while they’re looking for something entirely different. These users won’t be likely to convert and they may also drive your bounce rate higher, as they click off when they realise what the site is really about.
Write for your Audience
The tone of your content should tie in with the overall brand voice. This means creating a cohesive tone across social media, static content, blog content and any other content that your brand puts out there. If you’re an accountant then the chances are that your brand voice will be very different to an online bingo site. This is natural and you should bear your ideal reader in mind when you write.
This can also help you to identify topics too, put yourself in the reader’s shoes what would you want to know about the topic?
Add Meta Data and Keywords
You can write content all day, but if it’s not indexed correctly by search engines then it’s not very likely that new users will find them. Adding in meta data is one of the simplest things you can do to get your content found.
Search engines are also pushing users to spend more time on their content, making it longer and more engaging, so make sure it’s 300 words at the very least. If you spend more time on your content, then you will be rewarded.
If you struggle to write content that engages your audience or if you just don’t have the resources to do so in house, then our content team would love to help you. We’re experts in creating high quality content that will get you ranking higher and engaging your users.